Apple Watch Ultra Cellular 49mm Ocean Band

Meet the most rugged and capable Apple Watch ever. With a robust titanium case, precision dual-frequency GPS, up to 36 hours of battery life, the freedom of cellular, and three specialized bands made for athletes and adventurers of all kinds

The biggest and brightest Apple Watch display ever.

Direct sunlight is no obstacle for an Always‑On Retina display that’s an eye-opening 2000 nits at its peak and twice as bright as any other Apple Watch. And the bigger display provides more room for workout metrics and detail‑packed watch faces.

Wayfinder watch face with Night Mode.

Specifically for Apple Watch Ultra, the Wayfinder face features a time dial that can be switched to a live compass and has room for eight complications. In low light situations, you can rotate the Digital Crown to activate Night Mode and see the watch face turn a vivid red.